The Enrique Iglesias LIVE in Sri Lanka concert, to be held at the CR&FC Grounds on December 20, has sold a large number of tickets to international inbound travellers drawn here solely as a result of this first-in-Sri Lanka destination promotion event, which is the only Asian stop on the artist’s global tour.
Most interesting of all, concert organisers have revealed that 20% of ticket sales happened within 24 hours of tickets going on sale via liveevents.lk, wow.lk and mydeal.lk. This also follows Enrique’s YouTube announcement of this upcoming concert “going viral”, and having resulted in unprecedented online visibility and word of mouth, within just a few hours.
Limiting its ticket sales to just 8,500, to ensure a high quality event, the Enrique Iglesias LIVE in Sri Lanka concert is being organised by Kumar Sangakkara’s and Mahela Jayawardene’s Live Events together with presenting sponsor Prime Residencies, E FM and Revd. With the concert likely to soon sell out, this Sri Lankan-first will no doubt finally put to rest any concerns about whether the local entertainment industry is up to the task of hosting its first-ever A-list pop star, especially important since global A-listers like Enrique have the ability to reach hundreds of millions of fans, with his combined social media accounts alone tapping 70 million fans.